How to get more value from Sustainable Investing with Green Marketing

Green marketing captures and creates more value for organizations that want to do good.

Socially responsible investing has brought new benefits and advantages to organizations beyond simply acting morally. Allowing them to be at the forefront of trends and future cultural shifts, giving firms that are quick to implement sustainable investing clear advantages. Culminating in an investment strategy that breeds additional nonfinancial value. This is to say that these trends are allowing investors to leverage green marketing without hurting the profitability of set investments.

Green marketing is the ability to tap into socially responsible activities through publishing them to generate additional value in the minds of individuals. This can be broken down into the consumers perception and internal employee’s satisfaction.

With organisational customers and individual consumers having access to both information and options than ever before finding new ways to emotionally connect has become more significant. Green marketing allows for organizations to strengthen their image and proposition by simply increasing awareness for socially responsible activities already taking place. The primary benefits are included in the exhibit bellow.

Internally looking to the future and being a company that is acting sustainability can be a great tool to enhance the working culture. It helps employees find more motivation by filling them with purpose as they know they work for a firm that is doing good in the world. Additionally, helping attract younger more engaged talent that is seeking an opportunity to make a difference through new ideas. As the culture in the company understands it is working towards more than just the base offerings of the business, employees will also recognise that the governance is looking towards the future but acting today. Creating the perception that there is direction within the company as well as something to work towards.